The Ledger / Martin Haefner
Martin Haefner
◼ Origin
Martin Haefner is the sole heir of Walter Haefner (1910–2012), who built AMAG (Automobil- und Motoren AG) as Switzerland's exclusive Volkswagen Group importer beginning in 1948 — a franchise that made the Haefner family one of Switzerland's wealthiest. After Walter Haefner's death, Martin and his sister Eva Maria Bucher-Haefner divided the estate in 2018; Martin became sole owner of AMAG Group AG through BigPoint Holding AG. He also holds approximately 66% of Swiss Steel Group, into which he has injected over CHF 1 billion via capital increases and loans since 2019 to prevent insolvency.
◼ Self-Made Verdict — INHERITED
Inherited AMAG Group from his father Walter Haefner (died 2012), who built the VW franchise from scratch in 1948; Martin manages and has expanded the enterprise rather than founded it.
◼ Documented marks
01
Sole owner of AMAG Group AG (via BigPoint Holding AG), Switzerland's largest automobile importer with exclusive Volkswagen Group distribution rights traceable to a 1948 franchise agreement.
02
Holds approximately 66% of Swiss Steel Group equity; injected over CHF 1 billion via three capital increases (2019, 2021, 2024) and more than CHF 350 million in loans to prevent insolvency of the struggling European steelmaker.
03
AMAG AG and its executives were subject to Swiss federal criminal investigation (opened December 2016) into corporate liability related to Volkswagen's Dieselgate emissions manipulation affecting approximately 175,000 Swiss diesel buyers.
04
Swiss Steel Group reported a near-€200 million loss in 2024 with only €30 million liquidity remaining; Haefner injected CHF 150 million in Q1 2025 to maintain solvency.
05
Division of Walter Haefner's estate in 2018 with sister Eva Maria Bucher-Haefner gave Martin full control of AMAG Group under the BigPoint Holding AG structure.
No inheritance, or primary accounts documented for this billionaire yet.
◼ List of charges
Total sentence
0–0 years
That is
0.0–0.0 life sentences
(using 78 years as one life)
These are moral charges, not legal ones. The actual legal system has not — and will not — bring them.
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